When the Oscars are handed out later this month, the ceremony will most likely be punctuated by music that has pretty much come to stand for movies and Movieland. Ironically, the composer grew up in Detroit, and the lyricist came from Savannah, Ga. — yet together they wrote the quintessential Tinseltown anthem.
"Hooray for Hollywood" was written for the Warner Brothers film Hollywood Hotel. It was a corny little "let's-go-to-Hollywood-and become-stars" movie from 1937, with some cute dialogue.
The lure of the China market is legendary. The dream: Sell something to 1.3 billion people, and you're set.
The reality is totally different.
Ask the MBAs from the University of Pennsylvania's Wharton School who tried to launch Auntie Anne's pretzels in China. The result is a funny, instructive and occasionally harrowing journey that is now the subject of a new book, The China Twist.