The way consumers view labels in the grocery store is the subject of two University of Floridastudies.
One looks at how we react to colors used in packaging, and the other shows consumers read the terms “non-GMO” and “organic” as the same thing.
Dr. Zhifeng Gao is an associate professor of Marketing, Consumer Behavior and Applied Econometrics for the UF Institute of Food and Agricultural Sciences. He led the study looking into whether color helps draw consumers’ attention to information on food labels enough to impact their preferences.
Dr. Gao joins Gulf Coast Live to talk about how much color plays a role in what ends up in our carts.
Dr. Brandon McFadden is an assistant professor at UF/IFAS with areas of expertise in consumer behavior and food choice. He joins Gulf Coast Live to talk about the findings of his study that measured how much more people were willing to pay for products labeled "non-GM" versus those labeled "organic."
