Florida’s tourism agency is changing how they target international markets, focusing on one of our North American counterparts.
Visit Florida is making Canada a priority. Chief Marketing Officer Nelson Mongiovi says Canada is blossoming with potential, but Florida has seen decreasing numbers of Canadian tourists in recent years. Mongiovi wants to change the way Florida markets itself.He hopes lumping Canada in with the domestic budget of $39 million will increase tourism from the country. Mongiovi says shifting the focus towards a younger and more diverse Canadian population is the way forward, as half of Canadians under the age of 30 were not born in Canada.