Visit Florida, the state’s tourism marketing agency, says Florida is on track for a third consecutive record year for visitors.
In the first six months of 2013, nearly 50 million tourists came to the state – a 4% jump from last year.
Visit Florida president Will Seccombe says the number of flights into the state is up, and so are hotel rates.
He also says many tourists ultimately become residents.
"A strong and healthy Florida tourism industry really opens up the opportunity and the doors for other economic development", Seccombe said. "People come here first to visit and vacation, and then potentially move here and move a business here and create more jobs as well."
Every 85 tourists create one full-time job in Florida.
And more than one million people work in Florida’s hospitality industry, making it the largest piece of the state’s economy.