The Kamala Harris coconut tree meme, explained as best we can

Updated July 22, 2024 at 13:51 PM ET

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In the weeks before President Biden announced he would not be seeking reelection, some Democrats online rallied behind Vice President Kamala Harris to become the party’s new nominee. And their symbol became the coconut tree.

Not long after Biden announced on Sunday he was dropping out of the race, Colorado Gov. Jared Polis tweeted out just three emojis: a coconut, a palm tree and an American flag. EMILYs LIST, the PAC focused on electing Democratic women, explicitly endorsed Harris in a tweet and, in a more subtle show of support, also added the tree and the coconut to its username. And Democratic Sen. Brian Schatz of Hawaii posted a picture of himself climbing up a coconut tree, adding, "Madam Vice President, we are ready to help."

So how did the coconut tree emerge as the emblem of Harris' most devoted, or at least most-online followers? It's a story more than a year in the making.

Why are we even talking about coconut trees?

The “coconut tree” meme originates from a May 2023 speech Harris gave at a White House event for advancing opportunities for Hispanic Americans.

At one point near the end of her remarks, Harris talked about how the initiative's work would be focused on young people, but it should also take into account the needs of their families, teachers and communities, "because none of us just live in a silo."

"Everything is in context," Harris said, before launching into the now-famous anecdote.

"My mother ... would give us a hard time sometimes, and she would say to us, 'I don’t know what’s wrong with you young people. You think you just fell out of a coconut tree?' " Harris said with a laugh. "You exist in the context of all in which you live and what came before you."

The moment was first meme’d in earnest in February of this year, when for a period of time, one could not open X, formerly known as Twitter, without seeing clips of or oblique references to those remarks.

But the meme took on new life this summer, after President Biden’s disastrous debate performance fueled speculation that he might step aside as the Democratic nominee. Harris’ supporters, also known as the KHive, were waiting in the wings.

Since then, the moment has been remixed into Charli XCX’s “Von Dutch” and Britney Spears’ "Gimme More." Democratic operatives have spoken of being “coconut-pilled.” The meme flourished into 2028 debate fan fiction. Google searches for "coconut tree" started climbing in the U.S. in early July.

Like all of us, the coconut tree moment exists in the context of all in which it lives and what came before it. Which is to say, it’s part of a larger set of memes surrounding Kamala Harris’ political persona. Harris has been spawning memes longer than she’s been vice president. We Did It, Joe, is likely the most well-known. But her laugh, her bus, her dance moves and her love of Venn diagrams have all become social media fodder.

So why did the coconut tree break through?

It's impossible to say why any particular meme — political or otherwise — catches fire over another. But part of Harris’ persona as portrayed on the internet is just that she brings an energy that’s in stark contrast to President Biden and former President Donald Trump.

“We want something to laugh at and laugh with. And that's what Kamala does. And I think the coconut tree clip is a perfect example of that,” said Rebecca Jennings, a senior correspondent at Vox covering internet culture. 

Put another way, Harris — even being 59 and the incumbent vice president —represented something new in a campaign defined by old. And that stoked some enthusiasm among voters who were very unenthused.

“There's a sense of, like, nihilism that's like – OK, we have to do this again, and we have to do Trump and Biden again,” Jennings said. “And so when you see clips of Kamala, it's like, well, at least that's fun to watch. At least it's, you know, not the same thing we've been seeing on screens for 10 years. It's a break in the just the drudgery of what what everyone thought this election was going to be.”

Young Democrats — among the most dissatisfied with Biden as a candidate, and the most online — also helped fuel the movement. As Washington Post internet culture reporter Taylor Lorenz wrote: "Harris’s new online prominence could help give the Democratic Party new prominence with young people — including major content creators — who are hesitant to vote for Biden again due to his climate policies, support of Israel’s war in Gaza, mishandling of the ongoing pandemic, and signing a bill that could ban TikTok."

One man's gaffe is another man's meme

From the coconut trees to the Venn diagrams, the Harris memes embrace what detractors might consider a gaffe. Trump, for instance, has dubbed Harris "laughing Kamala," saying the laugh makes her seem "crazy."

Take another example, which grew out of one of Harris' go-to lines dating back to her 2020 presidential run: “I can imagine what can be, unburdened by what has been.”

The RNC compiled a supercut of Harris being "unburdened" and shared it on social media, arguing that it shows she is “unoriginal, annoying, and highly incompetent.” But the attacks aren’t sticking, as her supporters have taken ownership of the line and the laughter.

Jennings said it’s reminiscent of the critiques hurled at Trump throughout his political career, only to be welcomed by his base.

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