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UF Researches Consumer Perception of Genetically Modified Foods

Werktuigendagen Oudenaarde
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Presentation of Pioneer's PR39F58 maize in Belgium in 2009

Genetically modified foods attract a lot of criticism.

Traditionally speaking, GMO, or genetically modified organism, is a term that means DNA from another organism has been added to an organism in order to make it grow better, or faster or be more resistant to things like drought or disease. But, as technology advances, new techniques are becoming available to researchers to make genetic improvements more precisely and in a way that mimics natural mutations and does not use DNA from other organisms.

Maybe, you’ve heard the term CRISPR. It’s a new technique that allows for what’s called gene editing.

The thing is, to most consumers, it all gets lumped into the same category, so now, researchers at the University of Florida’s Institute of Food & Agricultural Sciences are embarking on a multi-year study to find out the best ways to combat misinformation and better inform the public about these nuances and how plants are being genetically adjusted to control traits.

Dr. Brandon McFadden will be leading the study. He's an assistant professor of food and resource economics at UF/IFAS, and he joins Gulf Coast Live to talk about the upcoming research.

Rachel Iacovone is a reporter and associate producer of Gulf Coast Live for WGCU News. Rachel came to WGCU as an intern in 2016, during the presidential race. She went on to cover Florida Gulf Coast University students at President Donald Trump's inauguration on Capitol Hill and Southwest Floridians in attendance at the following day's Women's March on Washington.Rachel was first contacted by WGCU when she was managing editor of FGCU's student-run media group, Eagle News. She helped take Eagle News from a weekly newspaper to a daily online publication with TV and radio branches within two years, winning the 2016 Society of Professional Journalists Mark of Excellence Award for Best Use of Multimedia in a cross-platform series she led for National Coming Out Day. She also won the Mark of Excellence Award for Feature Writing for her five-month coverage of an FGCU student's transition from male to female.As a WGCU reporter, she produced the first radio story in WGCU's Curious Gulf Coast project, which answered the question: Does SWFL Have More Cases of Pediatric Cancer?Rachel graduated from Florida Gulf Coast University with a bachelor's degree in journalism.