© 2026 WGCU News
News for Southwest Florida
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Sarasota Business is First Company In Southwest Florida To Accept Bitcoin

Antana
/
Flickr/Creative Commons

    

A group that provides space and resources for business start-ups in Sarasota has become the first company in Southwest Florida to accept “bitcoin” as a form of currency.

Rich Swier founded HUB in Sarasota. HuB is a business incubator of sorts that provides space and resources to entrepreneurs and startups in the area.

Swier said in the past year he’s taken an interest in this new form of digital currency called “bitcoin.”

Bitcoin is a peer-to-peer payment system traded online that’s growing in popularity. It’s different from all other currency because you can’t really touch it and isn’t regulated by any government or centralized bank.

But Swier said it’s the currency of the future and he wants to help make it part of most people’s lives.

So, for the past few weeks, Swier has been letting his clients pay for rent and even lattes at his building’s cafe using bitcoin.

“It’s been great,” he said. “It’s a very cool thing to be part of and it’s just one of those things that I think, in years to come, in hindsight,  we will be looking back and remembering when it was becoming more and more mainstream. We are happy to be part of one of the first merchants to accept it.”

Swier said he’s the first landlord in the state to accept bitcoin for rent. He said he hopes more businesses in Florida will follow his lead, even though the future of bitcoin is unclear right now.

“You know it’s still risky,” he said. “You know, it’s obviously not a currency that has been blessed by the United States, but it’s a great way to push innovation and you know sometimes with innovation you have to take risk.”

And even though a bitcoin isn’t tangible, it is valuable. A single bitcoin will set you back about seven hundred forty dollars. You can buy a bitcoin through someone you know or an online exchange.

Ashley Lopez is a reporter forWGCUNews. A native of Miami, she graduated from the University of North Carolina at Chapel Hill with a journalism degree.
Trusted by over 30,000 local subscribers

Local News, Right Sized for Your Morning

Quick briefs when you are busy, deeper explainers when it matters, delivered early morning and curated by WGCU editors.

  • Environment
  • Local politics
  • Health
  • And more

Free and local. No spam. Unsubscribe anytime.

More from WGCU
  • Officials in Florida say an injured mother manatee and her calf have been rescued from a river and taken to SeaWorld Orlando for rehabilitation. The Lee County Sheriff's Office shared video on social media showing Florida Fish and Wildlife Conservation Commission staffers netting the pair on Wednesday. Drone video shows the rescue boat circling around the manatees to corral them in what looks like a fishing net before the crew hauls the sea cows aboard. Officials didn't have details about how the mother manatee was injured or their current conditions. The mother and calf are among at least six manatees rescued in the county since Feb. 19 because of cold stress, watercraft injuries and malnutrition.
  • The Florida Legislature has just days in the current session to kill controversial provisions in a state law limiting local jurisdictions from regulating growth. Senate Bill 180, which passed with nearly unanimous approval last year, limits cities and counties from advancing any measures deemed more “burdensome or restrictive” on development in the wake of major storms. The law spurred backlash from local governments that had spent months — in some cases years — crafting planning policies, only to see them struck down by the state.
  • Gianna Clemente’s dream has arrived. Even though she is a month away from her 18th birthday and three months away from graduating high school, she will reach her goal of becoming a pro golfer March 5 when she tees off in the Atlantic Beach Classic on Florida’s east coast.